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Integrity Group was established in April 2001. While the company is relatively young, the management team has a combined experience base in the parking and transportation industries of more than 200 years.

When the firm's managing partner, Jim LaRocco, decided to start his own company specializing in the parking-related contract management and consulting, he invited experienced associates to join him.

Because of Integrity's growth and expansion into new markets and service areas, the partnership was expanded to include a new dimension. In late 2005, Jay B. Watkins joined Integrity as the firm's third partner, opening an office in Washington, D.C. to accommodate the growing engineering and consulting opportunities in the nation's capital. Mr. Watkins has 30 years experience in infrastructure planning, public policy, strategic business innovation, and operations. He administers Integrity Group DC.

The next year, Integrity added two more experienced parking professionals to its team. George Clift, located in Dallas with 40 years experience in the parking industry, and Steve Long, located in Salt Lake City with 30 years experience in the parking industry, have formed joint ventures with Integrity to participate in parking related business opportunities in the southern and western portions of the country. These individuals are recognized as industry experts with specific expertise in airport parking operations.

Charles ("Chuck") Cullen, CPP, CAPP, joined the firm as a Senior Associate with 37 years of continuous service in the parking and transportation industry. He brings to Integrity his expertise in parking planning and studies, management consulting, operation advisory services, financing analysis, revenue control and expert services. John F. Becka joined the firm in early 2010 bringing more than 45 years experience. As a Senior Associate, John is responsible for consulting and sales services concentrating in airport, government and hospital sectors in the western United States.

Our most recent addition is David Hurst, joining Integrity in 2011 as a Senior Associate. Dave served 30 years with the Kansas City Aviation Department at the Kansas City International (KCI) Airport, before joining forces with Integrity. As a Senior Aviation Manager, Dave was responsible for all public and employee parking and transportation at KCI. This vast experience enables Dave to apply this specialized parking and transportation operations experience to solving strategic planning & consultancy service needs to airports.

The experienced Integrity Group management team has a broad range of first-hand knowledge of all facets of the parking and transportation industries. The team has done it all. The Integrity Group prides itself in offering clients expertise and providing fair value while meeting the highest standards in the business.